{"id":6420,"date":"2025-03-19T12:24:12","date_gmt":"2025-03-19T10:24:12","guid":{"rendered":"https:\/\/skrivanek.lt\/translation-services\/copywriting\/"},"modified":"2025-04-04T14:39:07","modified_gmt":"2025-04-04T11:39:07","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/skrivanek.lt\/en\/translation-services\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"
[vc_row full_width=”stretch_row_content” css=”.vc_custom_1702382128067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/skrivanek.lt\/wp-content\/uploads\/2023\/12\/Tekstu-kurimas-copywriting.jpg?id=5383) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” custom_css_code=”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”][vc_column css=”.vc_custom_1613735152673{background-color: rgba(0,1,86,0.4) !important;*background-color: rgb(0,1,86) !important;}”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1613732913822{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1620225308856{margin-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”2″ el_width=”30″][vc_custom_heading text=”Copywriting \u2013 the most important part of marketing.” font_container=”tag:p|font_size:19px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”253″ img_size=”full” css=”.vc_custom_1620137349571{margin-right: -30px !important;margin-bottom: -2px !important;margin-left: -30px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text=”WHAT IS COPYWRITING?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381732522{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Copywriting is a marketing content creation service oriented to the target audience\u2018s features. Essentially, this content is the material that your company uses for sales and promotional purposes. Copywriters create slogans, website texts, products and service descriptions, and advertising to various communication channels (pay-per-click advertising, advertising in social media, video advertising online, etc.). They also prepare newsletters and personalised e-mails. In short, these people lay the foundations of your business communication. We all know that good foundations are key to a smooth construction process.<\/p>\n
Texts by copywriters are an art because they need to convey information in a way that potential customers can understand. A good copywriter not only writes perfectly but also listens, analyses the needs of the addressees, and understands the features of the market in which a particular company operates.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”THE IMPORTANCE OF COPYWRITING” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381745553{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Copywriting is a crucial part of marketing for every company – including yours. It is not important what, for who, and where you advertise \u2013 words can definitely make an impact on your clients and their decisions. Therefore, online-published texts, slogans, or product descriptions are essential.<\/p>\n
Well-prepared content is not only clearly conveyed information but also a tool that allows to consistently build brand image. Communicate with customers and raise awareness.<\/p>\n
Copywriters\u2019 job \u2013 is to wow you with their language skills when creating advertisements, slogans, product and service descriptions, newsletters, and personalized e-mails. Their task is to encourage the clients to use the company\u2019s offer and increase authority in a certain area of activity.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”COPYWRITING AND CONTENT MARKETING” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381780564{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Although it looks like the differences between copywriting and content marketing services in Lithuania are becoming less and less visible, it is essential to emphasize that the creation of texts only includes sales and marketing content. Other tools help the company grow and create its positive image: articles on other websites, press releases, or blog posts. Such larger-scale content creation is linked to a service called content writing, for example, the creation of blog articles.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”WHEN COPYWRITING IS REALLY NEEDED?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381839983{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]The simple answer would be \u201calways\u201d but companies that want to increase sales and improve communication with existing and potential clients use this service. If you think that your clients do not understand your offer or they do not find the needed information on your website, that means you have to think about copywriting.<\/p>\n
This service is also useful if you are planning to expand to foreign markets or you want to reach new audiences with your message. In any case, new texts are needed which present your company and its offer as well as possible. A good copywriter will create texts or articles that are suitable for content marketing.<\/p>\n
The values, objectives and language used by target groups can vary considerably from country to country. If you want to achieve success in international markets, it is essential to figure out these differences and adapt the content to different markets, for example, the USA advertising culture is different than in Japan and Europeans searching for information about the product will have different expectations than Asians. It is not surprising \u2013 their reality and problems are different. However, there is one thing in common – all consumers are looking for solutions tailored to their needs.<\/p>\n
That is where experienced copywriters come in, who not only have writing skills but also knowledge of the markets and cultures in which your company operates or plans to operate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”FIRST STEPS OF COPYWRITING. WHERE TO START?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381866157{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″]
It starts with the order. Briefly state:<\/p>\n
We discuss this topic in more detail on the SEO translations page. There you can learn more about website text and SEO text.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”WHY IS IT WORTH INVESTING IN COPYWRITING?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381964546{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]These days when the internet is shimmering with content, it is getting harder and harder to draw in more clients. That is why it is very important to focus on the target group and to create content that is valuable to them. Information must be adapted according to SEO requirements so that it could be found more easily in the labyrinth of websites and texts but most importantly \u2013 so it would meet the needs of the target group. Copywriting is an integral part of every marketing strategy which allows you to effectively build your company’s image and visibility on the internet and to build relationships with your customers.<\/p>\n
Here are a few reasons why it is worth investing in copywriting.<\/p>\n
The content we post on our website, blog or social media is a kind of business card for the company. This information introduces our values, goals, and ways of activity for the clients. Well-prepared texts reasoned with values and in line with our image, attract clients and help to make long-term connections.<\/p>\n
Copywriting and content marketing help to create a positive impression with customers and search engines. Publishing articles, guides or infographics in your field increases your credibility with customers and experts. This in turn improves brand visibility – SEO-optimized content with well-chosen keywords helps you rank high in search engine results.<\/p>\n
An important part of valuable content is its adaption to the addressees. A good text creator is guided by a thorough target market analysis and knows what are the expectations of the recipients. He selects the correct style and tone for the message accordingly. Therefore, a copywriter is not only a writer of artistic texts on the right subject but also a creator of a consistent brand image, who knows the company\u2019s business objectives and helps it find new customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”WHAT TEXTS CAN WE WRITE FOR YOU?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381979962{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]We offer copywriting services to B2C (business-to-consumer) companies which collaborate with individual clients, as well as B2B companies which collaborate with other businesses. We help to create and improve the names of the products and companies, slogans, advertisements and website content, product and service descriptions, social media posts (Facebook), catalogues, fliers, offers etc.<\/p>\n
If you need copywriting services, we can help you to write an article (an expert one), media coverage, press releases, blog posts, newsletters, reports, e-books, product descriptions or any other larger content.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”WHAT IS THE DIFFERENCE BETWEEN COPYWRITING AND TRANSCREATION?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381994290{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]To be fair, the difference is very clear. Copywriting means creating new content. The text creator does not translate, edit, or correct (his work is checked and any errors are corrected by the editor) \u2013 he thinks of something new. New slogans and texts which your company has not yet published.<\/p>\n
Transcreation (translation + creation) is a service which connects simple translation and creation: existing texts, for example, slogans, are rewritten so that would they fit the new market needs or potential client\u2019s used language. This service includes not only creating texts but also changing the graphic material, even the layout changes or other corrections (according to the need). It is often essential to adapt the units of measure, date, and time. In short, we help clients to communicate in their language.<\/p>\n
Both services are indeed very similar. The aim of both is to reach potential customers as efficiently as possible. They require creativity, excellent language skills and market knowledge. The specialist that offers copywriting services must know the language very well to create effective content which would interest the addressee. The translator who offers copywriting services not only has to know the language perfectly but also knows the potential addressee\u2019s culture and values. It is important to translate, adapt and edit in a way that would become attractive and coherent to a certain market audience.<\/p>\n
The common goal of both services is to effectively reach potential customers, meet marketing and sales objectives and tailor content to the target market and group.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]