{"id":6420,"date":"2025-03-19T12:24:12","date_gmt":"2025-03-19T10:24:12","guid":{"rendered":"https:\/\/skrivanek.lt\/translation-services\/copywriting\/"},"modified":"2025-04-04T14:39:07","modified_gmt":"2025-04-04T11:39:07","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/skrivanek.lt\/en\/translation-services\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” css=”.vc_custom_1702382128067{margin-bottom: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/skrivanek.lt\/wp-content\/uploads\/2023\/12\/Tekstu-kurimas-copywriting.jpg?id=5383) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” custom_css_code=”LmN1c3RvbS10aXRsZS10aXRsZSUyMCUyMGgxJTdCJTBBJTIwJTIwJTIwJTIwcG9zaXRpb24lM0ElMjByZWxhdGl2ZSUzQiUwQSUyMCUyMCUyMCUyMGRpc3BsYXklM0ElMjBpbmxpbmUtYmxvY2slM0IlMEElMjAlMjAlMjAlMjB3aWR0aCUzQSUyMGF1dG8lM0IlMEElMjAlMjAlMjAlMjBwYWRkaW5nJTNBJTIwMCUyMDExMHB4JTNCJTBBJTIwJTIwJTIwJTIwbWFyZ2luLXRvcCUzQTAlM0IlMEElMjAlMjAlMjAlMjBtYXJnaW4tYm90dG9tJTNBMCUzQiUwQSU3RCUwQS5jdXN0b20tdGl0bGUtdGl0bGUlMjBoMSUzQWJlZm9yZSU3QiUwQSUyMCUyMCUyMCUyMGNvbnRlbnQlM0ElMjAlMjclQzIlQUIlMjclM0IlMEElMjAlMjAlMjAlMjBwb3NpdGlvbiUzQSUyMGFic29sdXRlJTNCJTBBJTIwJTIwJTIwJTIwbGVmdCUzQSUyMCUyMCUyMDAlM0IlMEElMjAlMjAlMjAlMjB0b3AlM0ElMjA1MCUyNSUzQiUwQSUyMCUyMCUyMCUyMG1hcmdpbi10b3AlM0ElMjAtMTJweCUzQiUwQSUyMCUyMCUyMCUyMGNvbG9yJTNBJTIwJTIzZmJjZjAwJTNCJTBBJTIwJTIwJTIwJTIwZm9udC1zaXplJTNBJTIwMTQwcHglM0IlMEElMjAlMjAlMjAlMjBsaW5lLWhlaWdodCUzQSUyMDAlM0IlMEElN0QlMEEuY3VzdG9tLXRpdGxlLXRpdGxlJTIwaDElM0FhZnRlciU3QiUwQSUyMCUyMCUyMCUyMGNvbnRlbnQlM0ElMjAlMjclQzIlQkIlMjclM0IlMEElMjAlMjAlMjAlMjBwb3NpdGlvbiUzQSUyMGFic29sdXRlJTNCJTBBJTIwJTIwJTIwJTIwcmlnaHQlM0ElMjAlMjAwJTNCJTBBJTIwJTIwJTIwJTIwdG9wJTNBJTIwNTAlMjUlM0IlMEElMjAlMjAlMjAlMjBtYXJnaW4tdG9wJTNBJTIwLTEycHglM0IlMEElMjAlMjAlMjAlMjBjb2xvciUzQSUyMCUyM2ZiY2YwMCUzQiUwQSUyMCUyMCUyMCUyMGZvbnQtc2l6ZSUzQSUyMDE0MHB4JTNCJTBBJTIwJTIwJTIwJTIwbGluZS1oZWlnaHQlM0ElMjAwJTNCJTBBJTdEJTBBJTQwbWVkaWElMjAlMjhtYXgtd2lkdGglM0ElMjAxMTk5cHglMjklN0IlMEElMjAlMjAlMjAlMjAlNDBpZC53cGJfcm93JTNFJTJBJTIwJTdCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwbWFyZ2luLXRvcCUzQSUyMDAlM0IlMEElMjAlMjAlMjAlMjAlN0QlMEElN0QlMEElNDBtZWRpYSUyOG1heC13aWR0aCUzQTc2OHB4JTI5JTdCJTBBJTIwJTIwJTIwJTIwLmN1c3RvbS10aXRsZS10aXRsZSUyMCUyMGgxJTdCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwcGFkZGluZyUzQSUyMDAlMjAyMXB4JTNCJTIwJTIwJTBBJTIwJTIwJTIwJTIwJTdEJTBBJTIwJTIwJTIwJTIwLmN1c3RvbS10aXRsZS10aXRsZSUyMCUyMGgxJTNBYmVmb3JlJTJDJTBBJTIwJTIwJTIwJTIwLmN1c3RvbS10aXRsZS10aXRsZSUyMCUyMGgxJTNBYWZ0ZXIlMjAlN0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjBjb250ZW50JTNBJTIwJTIyJTIyJTNCJTBBJTIwJTIwJTIwJTIwJTdEJTBBJTdE”][vc_column css=”.vc_custom_1613735152673{background-color: rgba(0,1,86,0.4) !important;*background-color: rgb(0,1,86) !important;}”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1613732913822{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1620225308856{margin-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”2″ el_width=”30″][vc_custom_heading text=”Copywriting \u2013 the most important part of marketing.” font_container=”tag:p|font_size:19px|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”253″ img_size=”full” css=”.vc_custom_1620137349571{margin-right: -30px !important;margin-bottom: -2px !important;margin-left: -30px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text=”WHAT IS COPYWRITING?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381732522{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Copywriting is a marketing content creation service oriented to the target audience\u2018s features. Essentially, this content is the material that your company uses for sales and promotional purposes. Copywriters create slogans, website texts, products and service descriptions, and advertising to various communication channels (pay-per-click advertising, advertising in social media, video advertising online, etc.). They also prepare newsletters and personalised e-mails. In short, these people lay the foundations of your business communication. We all know that good foundations are key to a smooth construction process.<\/p>\n

Texts by copywriters are an art because they need to convey information in a way that potential customers can understand. A good copywriter not only writes perfectly but also listens, analyses the needs of the addressees, and understands the features of the market in which a particular company operates.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”THE IMPORTANCE OF COPYWRITING” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381745553{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Copywriting is a crucial part of marketing for every company – including yours. It is not important what, for who, and where you advertise \u2013 words can definitely make an impact on your clients and their decisions. Therefore, online-published texts, slogans, or product descriptions are essential.<\/p>\n

Well-prepared content is not only clearly conveyed information but also a tool that allows to consistently build brand image. Communicate with customers and raise awareness.<\/p>\n

Copywriters\u2019 job \u2013 is to wow you with their language skills when creating advertisements, slogans, product and service descriptions, newsletters, and personalized e-mails. Their task is to encourage the clients to use the company\u2019s offer and increase authority in a certain area of activity.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”COPYWRITING AND CONTENT MARKETING” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381780564{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]Although it looks like the differences between copywriting and content marketing services in Lithuania are becoming less and less visible, it is essential to emphasize that the creation of texts only includes sales and marketing content. Other tools help the company grow and create its positive image: articles on other websites, press releases, or blog posts. Such larger-scale content creation is linked to a service called content writing, for example, the creation of blog articles.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”WHEN COPYWRITING IS REALLY NEEDED?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381839983{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″][vc_column_text]The simple answer would be \u201calways\u201d but companies that want to increase sales and improve communication with existing and potential clients use this service. If you think that your clients do not understand your offer or they do not find the needed information on your website, that means you have to think about copywriting.<\/p>\n

This service is also useful if you are planning to expand to foreign markets or you want to reach new audiences with your message. In any case, new texts are needed which present your company and its offer as well as possible. A good copywriter will create texts or articles that are suitable for content marketing.<\/p>\n

The values, objectives and language used by target groups can vary considerably from country to country. If you want to achieve success in international markets, it is essential to figure out these differences and adapt the content to different markets, for example, the USA advertising culture is different than in Japan and Europeans searching for information about the product will have different expectations than Asians. It is not surprising \u2013 their reality and problems are different. However, there is one thing in common – all consumers are looking for solutions tailored to their needs.<\/p>\n

That is where experienced copywriters come in, who not only have writing skills but also knowledge of the markets and cultures in which your company operates or plans to operate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”FIRST STEPS OF COPYWRITING. WHERE TO START?” font_container=”tag:h2|font_size:22px|text_align:left|line_height:1.5em” use_theme_fonts=”yes” css=”.vc_custom_1702381866157{margin-bottom: 10px !important;}”][vc_separator color=”custom” align=”align_left” accent_color=”#b3110d” border_width=”3″ css=”.vc_custom_1621961598453{margin-right: 0px !important;margin-left: 0px !important;}” el_class=”sep-55″]

It starts with the order. Briefly state:<\/p>\n