SEO translation and localisation
SEO LOCALISATION, OR HOW TO MAKE SURE YOUR TRANSLATED WEBSITE RANKS HIGH IN SEARCH ENGINES AND GETS FOUND BY MANY MORE PEOPLE
SEO LOCALISATION ALLOWS YOU TO REACH RECIPIENTS ABROAD EFFICIENTLY
Applying SEO best practices and keyword analysis is an integral part of website promotion. By choosing the right strategy, the website’s position improves in the search engine results, which is why more recipients can visit it, get acquainted with its content, or order the offered products or services. For this reason, SEO application for the foreign market is an important part of the website’s localisation. But the translation is not enough.
Why SEO localisation is important? First of all, because search engines show the customer results according to their location, also in the language in which they put the question. Therefore, if you translate your website’s content but do not take care of the SEO localisation, the target audience probably will not even find it.
SEO LOCALISATION - OPTIMISATION STRATEGIES ARE TAKEN INTO ACCOUNT
All optimisation strategies are based on a few basic SEO principles:
- Create unique meta descriptions for every page;
- Publish content, firstly focusing on consumers, not on search engines, which will attract recipients and help gain their trust;
- Create content descriptions and keyword descriptions for alt images and infographics;
- Publish hyperlinks to your website on other websites;
- Create a readable URL structure.
Whether designing general or site-specific elements, it is important to understand your audience and how they search for information online.
SEO LOCALISATION – HOW DOES EVERYTHING WORK?
SEO localisation involves an analysis from a search engine optimisation (SEO) point of view using the search engine used in that particular part of the world. In many countries, the most popular search engine is “Google”.
Conducted analysis allows for the selection of keywords correctly, which later can be organically inserted into translated texts to make the search for information easier. At the same time, it is important to keep them relevant and prevent the information from becoming irrelevant to the recipient.
Next stage – the translation of names and headlines using chosen keywords, and at the same time making sure to optimise their coverage and attract the attention of the target audience.
It is also important to translate meta descriptions, i.e., HTML attributes that describe the content of a website in a few words. It is important to choose the right keywords for these elements as well, and they also need to be unique and eye-catching.
It is equally important to translate the descriptions of alt images and infographics in a way that is specific about what is shown in the illustration or photo, is not too long, and is described with keywords.
ONLINE SHOP PRODUCT DESCRIPTION LOCALISATION
SEO localisation of an online shop or other marketplace considers the localisation of products, which must strike a balance between optimisation and adapting the final content to the cultural and legal requirements of a particular part of the world. The title, product description, and other parts (including graphics) shall be translated in such a way as to attract the attention of users, encourage them to buy, and fit their information-seeking behaviour. This requires the right choice of keywords and their organic insertion, tailoring the marketing content, and taking into account the country-specific measurement and weighting system.
WHY IS IT WORTH ORDERING SEO LOCALISATION?
Why is it worth it to order a website’s localisation with SEO? Because it will help to effectively reach more potential clients. A few billion people use the internet every day, so if you translate your website’s information into other languages, considering the expectations of your specific audience and search engine optimisation, you can be sure that many more of them will use your offer.
If you would like to order localisation for your website or SEO customisation of certain content in another language, please contact us!
TEXT TRANSLATIONS ACCORDING TO SEO
A client looking to expand into new markets asked if we could translate marketing content into several European languages (DE, ES, IT). He provided keywords in Lithuanian and asked us to translate them into the selected languages. However, in the end, we changed our initial assumptions together and decided to check whether these phrases would be useful before translating all the marketing material. We know from experience that words searched in the Lithuanian language do not always reflect the expectations of consumers of the same products in another country.
WHAT OUR CLIENTS SAY
Our company is working with Skrivanek already for several years because we are very satisfied with the speed and high quality of translations. They always provide great service and amazing customer support. Translations are always accurate, and translators choose correct terminology.
I would also like to add that Project Manager Raminta Malijonytė is helpful and friendly, it is a pleasure to do business with her.
We highly recommend Skrivanek services.
Skrivanek provided excellent service for our English-Lithuanian interpretation needs. They were rapid, professional, polite and gave a competitive quote. We were very satisfied with their strong customer service and would be pleased to work with them again in the future.
While working together I have found your services to always be delivered on time and I have highly appreciated your ability to help us with urgent matters. The deliveries from you have been of high quality and the communication from your end has been clear and your replies fast. I have also appreciated the fact that you have gone through our proofreaders comments and sometimes corrected them – this has in the end given us the content of text exactly how we want it.
So a big thanks to you and your team, we have been very happy with your services!
All translation services are really acceptable for us. Translation time is really fast and the quality is good too. We are really happy to work with you.
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